Priya Soly SEO Analyst

  Know about   Google Search Console   Google Search Console is a free tool/webservice provided by Google which allows webmasters to check indexing status and optimize visibility of their websites. It  helps you monitor, maintain, and troubleshoot your site's presence in Google  Search  results. Until May 20, 2015 the name for Search Console was Google Webmaster Tools. Even if the site is not verified in Search Console, it can be ranked in Google, but there are several benefits the site would receive if it is verified under Google Search Console.  If we use Search Console: We can add convenient country settings  Google can find the defects in our website and solve it There are numerous defects found in the website while its crawled by Google. Defects like  Loading Problems  Device Compatibility Issues Broken Links  And other defects like duplication of meta description, exceeding meta description length etc.,    ...

  ON-Page SEO On- page SEO  is the practice of optimizing individual web  pages  in order to rank higher and earn more relevant traffic in search engines. On- page  refers to both the content and HTML source code of a  page  that can be optimized, as opposed to off- page SEO  which refers to links and other external signals. On-page  optimization  (AKA on- page SEO ) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to  optimize  the content or improve the meta description and title tags. Different On-Page Optimization Methods Title Tag Optimization - Its called SEO Title. It appears on the head section of the website.  SEO title is important as the content given in the title is used by Google to identify the website when it crawls for the same.   Meta Description Tag -  The  meta description ...

   Google Algorithm  What is meant by Google Algorithm?  Google's algorithms  are a complex system used to obtain data from its search index and instantly provide the most appropriate results for the queries asked by the user. The search engine uses a combination of algorithms  and numerous ranking signals to produce webpages that are ranked by its relevance on the search engine result pages (SERPs). Working of Google Algorithms-  Google's algorithm does the work for you by means of searching out Web pages that include the keywords you used to search, then assigning a rank to every page primarily based on several factors, which includes how often the key phrases appear in the page. Google references this index when a person enters a question or any search query.  The purpose of updating Google Algorithms from time to time- Google introduces several updates in its algorithm and changes its structure from time to time so that they provide a bet...

HISTORY  AND  EVOLUTION OF SEO From Back-rub to Google In 1995, the collaboration of two Stanford computer science graduates, Larry Page and Sergey Brin  had impacted in the creation of a new research project which later on changed the world. The outcome of this project was the company named Google that transformed the internet platform forever.    Page and Brin started co-writing a program for a search engine named Back-rub . This name is derived from its potential to do back-link analysis.  Eventually, this led to the development of Google search engine.  In 1995, the very first version of Google was launched on the Stanford website.  Later on, with further evolvement, the search engine turned into a popular commodity. In the initial times, Google's efficiency was not adequate to resolve queries instantly.  It used the e-mail facility to reply to the queries, which was not fast enough.  Yahoo was more popular than Google at that time....