SEO On-Page Optimization Guidelines

 

On-Page SEO

ON-Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

Different On-Page Optimization Methods

Title Tag Optimization- Its called SEO Title. It appears on the head section of the website.  SEO title is important as the content given in the title is used by Google to identify the website when it crawls for the same.  

On-Page SEO

Meta Description Tag- The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates. The user gets an idea about the content in the webpage by reading the description given below the title.

On-Page SEO

URL Structure- This aspect involves checking whether search-engine-friendly URLs are being used and whether the existing URLs are logically related to one another. URL length can also be checked on as part of on-page optimization. The presence of keywords in the URL also make a difference in the webpage ranking.


On-Page SEO


On-Page SEO

Content Optimization- Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links. Giving heading tags like h1, h2, h3 h4. Content and image have to be optimized so that Google can easily identify the same while crawling. 

On-Page SEO

Keyword Optimization-Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. 

Anchor Text Optimization- Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. 

SEO On-Page Content Optimization Guidelines 

  • The most important factor to keep in mind while creating new content is that the content material should be fresh, relevant and unique. 
  • The page should not compromise in the content quality. 
  • The page and its content will get better reach if it is simple and user-friendly. 
  • Complex content will comparatively get weaker rankings as Google prioritize them less, because most of the users are least interested in complex content. 
  • Avoid long sentences. Use less than 20 words in a sentence. 
  • Use focusing keywords in the initial sentences so that the user gets an idea about the content on the page.
  • Use focusing keywords at least 2 times in the body portion.
  • Make words bold in middle of the sentences so that it becomes  more easy for the reader.


On-Page SEO












Comments

Post a Comment

Popular posts from this blog

Google Algorithm: Working and time to time updates

Image
   Google Algorithm  What is meant by Google Algorithm?  Google's algorithms  are a complex system used to obtain data from its search index and instantly provide the most appropriate results for the queries asked by the user. The search engine uses a combination of algorithms  and numerous ranking signals to produce webpages that are ranked by its relevance on the search engine result pages (SERPs). Working of Google Algorithms-  Google's algorithm does the work for you by means of searching out Web pages that include the keywords you used to search, then assigning a rank to every page primarily based on several factors, which includes how often the key phrases appear in the page. Google references this index when a person enters a question or any search query.  The purpose of updating Google Algorithms from time to time- Google introduces several updates in its algorithm and changes its structure from time to time so that they provide a bet...
Read more

Details about Google Search Console

Image
  Know about   Google Search Console   Google Search Console is a free tool/webservice provided by Google which allows webmasters to check indexing status and optimize visibility of their websites. It  helps you monitor, maintain, and troubleshoot your site's presence in Google  Search  results. Until May 20, 2015 the name for Search Console was Google Webmaster Tools. Even if the site is not verified in Search Console, it can be ranked in Google, but there are several benefits the site would receive if it is verified under Google Search Console.  If we use Search Console: We can add convenient country settings  Google can find the defects in our website and solve it There are numerous defects found in the website while its crawled by Google. Defects like  Loading Problems  Device Compatibility Issues Broken Links  And other defects like duplication of meta description, exceeding meta description length etc.,    ...
Read more